Do you sell direct to the retail consumer?
No. Our business model with our subsidiary Worksport LTD is B2B through distributors and OEM sales. We support a three-step distribution model and work closely with our dealers and distributors to encourage our model. It is our opinion that B2C sales could place us in direct competition with our distribution channels and ourselves, hurting not only the brick and mortar stores that we support but also possibly unnecessarily driving down our own margins when we are already well positioned vis a vis price in the marketplace.