Our Story

Invest in Growth. Invest in Franchise Holdings International. OTC ticker FNHI.

Our Story as Franchise Holdings International is best told through the story of our Worksport subsidiary.

We have proven that a committed team with outstanding leadership and experience in the market can accomplish great things. We entered the competitive tonneau cover market in the U.S. and Canada with high quality innovative products that are priced to sell and be profitable at the same time. And despite strong headwinds created by much larger competitors we have answered every challenge and continue to grow organically. We are growing and ready to move to the next level. We know that there is market demand for our products. However, our growth has been slowed by a lack of capital which is needed to scale our inventories to support serving the increasing number of customers who want to buy our products and complete development of our new Helios line which has the potential to impact the tonneau cover market.

Our Top Priorities:

Build Inventory to Meet Market Demand

It is not a stretch to say that in 2017 alone we left at least $600k in annual sales on the table because we did not have all the inventory required to fill customer orders. But since we sell through distributors the orders we were not in a position to fill may reduce the orders we receive going forward. And as an investor or potential investor you know, once the required threshold for inventory is met, each sale can create the cash flow to fund the purchase of more inventory.

Complete Helios Technology

Our Helios product is a tonneau cover with the ability to convert sunlight into storable energy which can be used to power electrical tools and/or extend the driving range of a hybrid or fully electric light duty truck. We believe that this product has the potential to be a game changer in the truck accessory market. We are currently in the prototyping stage for Helios and additional funding would allow us to complete our work on this product and bring it to market. While we seek funding. we are busy developing new ways to reduce our cost per unit. He have been quite successful at this and we have determined that economies of scale made possible by our growth and outside investment will put us in a position to further reduce our unit cost.

Soon to Be Dual Listed

We are currently trading on the OTC and are well into the process of achieving a dual listing on the Canadian Stock Exchange (CSE). Dual listing OTC and CSE is expected to happen by the end of Q3 2018.

Our approach to working with our investors follows the same principles we use in working with our subsidiaries and the same principles they use in working with their employees and management teams.

We invite you to consider joining our team as an investor.


Financial Reporting

Accurate, detailed, clear.



Responsible, honest, committed.



Timely, open, concise, responsive.



If there is a better way, let’s find it, together.

Our Corporate Team

We have assembled a cohesive team of employees and outside advisors who believe in our mission and share our goals. They and we are energized by our vision and feel a sense of accomplishment with each success we achieve together.

Steven Rossi, CEO

For the past ten years CEO Steven Rossi has been developing companies in the automotive industry. Mr. Rossi brings the ability to create a vision, mastermind innovative products and lead his team in the execution of the ensuing strategy. This was clearly demonstrated when his previous company in the auto parts and recycling business was acquired. While he has unquestioned experience and knowledge in the automotive industry he has also acquired the skills to be successful in any industry.

Mr. Rossi is a committed, savvy capitalist yet he is also passionate in his belief that one can make quality products, treat people fairly and generate wealth for himself and others in the process. One conversation with Mr. Rossi will make it clear that he is the real deal. He wants to be remembered for doing good.

Micheal Johnston


Specialized in public company operations, financial statements,  analysis, and IFRS. Holds both the Chartered Professional Accountant (Canada) and Certified Public Accountant (United States) designations.

Paul Haber


Operating in corporate finance and capital markets for over 18 years. He has helped many companies navigate the IPO/RTO process and has participated in numerous M&A and financing transactions.

Lorenzo H. Rossi


Over 25 years management experience in technology and founder of the very first E-learning Academy. Served as an Executive Director with Neotel which traded on the TSX.  Managed a budget of 300 million dollars for the York Catholic District School Board.

Hayne & Company


Haynie & Company CPAs is a grounded yet innovative firm with over 50 years of experience. With a team of over 100 members for external auditing, accounting, income tax, consulting, internal auditing, and management advisory services.

Matthew McMurdo


The external law team for Franchise Holdings International has years of experience and serves over 50 publicly traded companies. With this experience Franchise Holdings International has all law tools for our exiting growth path.

Digital Marketing

Online Presence

Our marketing team has over 10 years of experience and proven track record with online marketing, e-Commerce, app development, SEO, PR, online awareness and presentation. All this is geared to supporting our holding company and our subsidiaries in achieving their objectives.

A closer look into our opportunity…

Press releases

Hot out-of-the-press news and updates that will keep you engaged and in-the-know.



Don’t hesitate to reach out and ask any question that you can’t find an answer for on our website.



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